A huge cultural shift is coming…
… to push back on an addiction economy that’s draining our joy, our focus, and our connection to real life.
You can feel it brewing. So can your family, friends & colleagues.
Why? Because the average person spends over 4 hours a day in infinite-scroll; 93% of an average 18 year old's free time (25 years) is projected to be spent online for the rest of their lives; the average child spends less time outdoors than an inmate at a high security jail.
Loneliness, anxiety, distraction, polarisation and obesity are spiralling.
Overwhelm is now a constant state-of-being.
Enough. Let’s stoke some digital defiance…
It’s time to reclaim our brains and live in our own moments
Get involved today
To change behaviours and attitudes, we need people-power. We need YOU.
Find out more about our petition for a ‘More Soul’ Bank Holiday to the UK Parliament here.
And sign up for your free weekly inbox escape from noise, hustle, and algorithms. No productivity hacks. No endless feeds. Just gentle prompts, soulful rituals, and small acts of rebellion that help you reconnect with what matters most: people, place, and presence.
Why? Because you believe the following:
I’m worried about the impact of tech on society
My attention is sacred and not for sale
I choose presence over distraction
The best things in life are free but require time
Launching soon: A business movement rallying to #LessScrollMoreSoul
We need big voices…. both ambassadors and organisations. By getting involved, you’re not just backing a message, but co-creating a movement that puts you on the right side of history. Together we can reshape culture and habits.
And we’re not anti-tech or anti-phone… we’re pro-tech as a tool to empower, not trap; we're about boundaries over bans; intentionality over addiction; an empowering narrative of antidotes over alarmism;
We believe in giving people the courage and tools to log off, look up, and live more intentionally.
Co-found the movement by signing up above or visit champions if you’re an organisation interested in joining the alliance.
...& start embracing more soul…
Does your scroll:soul balance need addressing? Try our free habit audit to find out and get your personalised report.
And check out the ‘Smaart Pocket’ - specifically designed for ScrollAware: the gift of time to you and those around you, because out of sight is out of mind.
Use your Pocket to visibly put your phone to sleep when you want to switch off - for focus, rest or to be present - to demonstrate your intentionality in a significant way to those around you.
Good for you and good for society. A Scroll Aware-affiliated product with a % of each sale going to support the ‘Less Scroll, More Soul’ public awareness mission.
Some of our champions
Donate now to free the soul from scroll
All contributions grateful received and go directly towards the #LessScrollMoreSoul campaign initiatve