The scroll crisis is real. So is this revolution…
People are overwhelmed, distracted and burnt out. The average 18 year old is on track to spend 25 years scrolling. Loneliness, anxiety, distraction, polarisation and obesity are spiralling.
But fear not… 2026 is predicted to be the "Year of Unplugging" and ScrollAware is driving it: a not-for-profit foundation backed by global brands and public figures, launching:
1. #LessScrollMoreSoul — a people-powered, global campaign movement (Q1'26)
2. A corporate kitemark — to spotlight & encourage a more responsible approach
Let’s stoke some digital defiance…
Pledge today to reclaim our brains and live in our own moments
Pledge today
I Believe...
That society-wide scroll addiction is a crisis we can no longer ignore.
That our attention is our power and it should be guided by choice, not exploited by algorithms
That reclaiming time means reclaiming what matters: people, place, presence, perspective.
That real-world antidotes - sport, nature, the arts, community - deserve our active investment and intention.
That children become what they see- and it’s time they saw more presence, less scroll.
I believe in #LessScrollMoreSoul
I pledge to lead by example and inspire others to do the same
We need big voices…. both ambassadors and organisations. By joining, you’re not just backing a message, but a movement that puts you on the right side of history. Together we can reshape culture and habits.
We’re not anti-tech or anti-phone… we’re pro-them as tools to empower, not trap; boundaries over bans; intentionality over addiction; a positive narrative of antidotes over alarmism;
We believe in giving people the courage and tools to log off, look up & live more intentionally.
Take a seat at the champions table if you’re an organisation interested in joining the alliance.
Launching soon: a formal alliance rallying to #LessScrollMoreSoul
And let’s start by embracing more soul…
Does your scroll:soul ratio need help? Try our free habit audit to get your personalised report.
Check out the ‘Smaart Pocket’ -from ScrollAware: a brain-training gift-of-time. Out of sight is out of mind.
Use it to switch off - for focus, rest or to be present - to demonstrate intentionality to those around you.
Good for you. Good for society (with proceeds to the #LessScrollMoreSoul mission).
Some of our champions
Donate now to free the soul from scroll
All contributions grateful received and go directly towards the #LessScrollMoreSoul campaign